If you’re more interested in spending time creating long-lasting evergreen content versus creating ephemeral content (a la Stories on Instagram, Facebook, and Snapchat), then Pinterest might just be your perfect fit business social network.Įvergreen content on Pinterest has the longest half-life of all social sites-151,200 minutes (That’s 105 days!). The best thing about Pinterest is that it has staying power. Pinterest drives 17% of traffic to ecommerce sites.87% of pinners have purchased something they’ve seen on the site and 93% have used Pinterest to plan future purchases.Still not convinced that Pinterest is where you need to be? How about this-the visual nature of the site gets people in a shopping mood, driving much more legitimate purchase intent decisions than any other social network. Pinterest’s visual search engine attracts 200 million monthly active users, over 2 billion monthly searches, and over 100 billion monthly pins. At least compared to these giants, Pinterest has almost unrestricted organic reach and an easy learning curve, thanks to the fact that major updates are fewer.Īlthough you might be tempted to label it as “small”, the numbers behind Pinterest tell quite another story. Whatever you call it, Pinterest is actually a lot easier to master than the Facebooks and Instagrams of the world. In fact, many wouldn’t even call it a social networking site at all-it’s technically a “social bookmarking tool”. To be sure, people underestimate Pinterest when compared to other top social networking sites. While this assumption isn’t necessarily wrong, Pinterest often flies under the radar as a practical marketing tool, to the detriment of those who fail to invest time in a Pinterest marketing strategy. Many people have the misconception that Pinterest is this happy ‘soft’ social media site for DIY moms and brides, where everything is always all perfect and dandy.
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